Assortment AI optimization & VR

Category management & virtual store solutions

Powering category growth at scale

Meet assortment AI optimization and VR, XTEL’s category management solution. Through applying dynamic incrementality principles, our modular technology platform helps CPG teams scale category and sales performance across SKUs, retailers and channels. Our virtual stores empower CPG firms and retailers to flawlessly present and validate concepts.

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AI-powered assortment planning and analysis

Developed in partnership with Microsoft, XTEL’s powerful assortment AI engine combines XTELs' predictive analytics with Microsoft’s AI processing power. This enables faster, automated insights, democratized across business users in a CPG firm for greater productivity.

Data agnostic, built to prove incrementality

The harmonisation of multiple data sources provides dynamic, unbiased category insights. This identifies SKUs delivering the most unique incremental value to shoppers.

Category teams can work closely with their retail partners to optimise the assortment and space on shelf for growth or rationalisation.

Virtual store and virtual reality solutions

Captivate your retail partners. XTEL’s user-friendly VR Infinity solution and team of VR experts allows brands to visualise shelf and store changes, test new concepts, and have more engaging stories for internal stakeholders and external partners.

Virtual environments

With 150+ Global pre-built virtual store environments, you can validate any assortment, activation, merchandising or store build concept with XTEL's virtual stores. Our VR solutions and team of experts can help you de-risk growth concepts and deliver impactful presentations to your stakeholders and customers.